marketing
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ABCs of KM
Knowledge management in marketing material production
In the process of marketing material production, there is an interaction between different kinds of knowledge.
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Book reviews and releases
New knowledge management books (August 2017)
The new books "Proven Practices for Promoting a Knowledge Management Program" and "KNOWledge SUCCESSion" have been launched.
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Brain power
Managers failing to grasp what their customers think
A recent study serves as a wake-up call for managers that customers aren’t happy with what they get, and that…
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Brain power
To persuade, think like the person you want to convince
The always pithy Seth Godin makes the point that many people prefer to argue from the standpoint of their own…
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Brain power
Subliminal messages in advertising (or why ads are like ogres)
What do ads and ogres have in common? (Hint: A popular animated film released in 2001). Recall the part in…
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Brain power
Subliminal messages in advertising (or why ads are like ogres)
What do ads and ogres have in common? (Hint: A popular animated film released in 2001). Recall the part in…
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Brain power
The X Factor: 3 Perspectives on Donald Trump’s Appeal
What is Donald Trump’s secret to getting everyone’s attention? This is the question supporters and critics alike want to know.…
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Brain power
Comparing three approaches to assess brand knowledge
The attitudes and behaviours of consumers towards a brand, and ultimately the success of a brand, are influenced by what…