Karima Cherif is a creative communications and PR marketing professional committed to promote social change through communications and marketing.
She has over 10 years of experience in managing the creative process from conception to completion of communication, knowledge management (KM) and marketing strategies and campaigns to drive brand awareness, and stakeholder engagement. This includes partnerships and community engagement with high-level government and public entities, civil society actors, producers, local organizations, and celebrities.
Karima has a Master’s in Communications and Social Marketing, and with hands-on experience at global and local level in the United Nations and the international development sector, brings unique knowledge and multi-cultural understanding of development and social and environmental issues, agro-food industry and education. She is interested in corporate social responsibility as well as being a strong promoter of sports and entertainment as drivers for change.