reviews
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Brain power
The polarity of online reviews
Research finds that many customer reviews are extreme and predominantly positive. The polarisation of reviews limits their usefulness and distorts…
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Brain power
How to spot a fake review: you’re probably worse at it than you realise
Your trust in online consumer reviews may be misplaced. Check your ability to spot real from fake reviews with our…
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Brain power
How people react to requests for review
Exploring the idea of "reactance proneness".