Mark Ratchford

Mark Ratchford is visiting assistant professor of marketing at Tulane University’s Freeman School of Business. His research broadly focuses on how “boundedly rational” managers and consumers form judgments and make decisions. Research domains include inter-firm strategic alliance formation, financial investment decisions, choice deferral (the decision not to choose), asking for money, and new technology adoption.

Systems & complexity

Mark Ratchford10 Jan 2019
681

The Ellsberg Paradox and the ambiguity and complexity of decision-making

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The Ellsberg Paradox and the ambiguity and complexity of decision-making