storytelling
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Brain power
Why statistics need narrative in order to stick
Telling stories when communicating can make the speaker appear more warm and trustworthy.
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Brain power
Busting coronavirus myths will take more than science: lessons from an AIDS study
Attempting to defeat these folk theories with science achieved little; the myth busters of the AIDS epidemic were talking past…
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Brain power
How stories converge when we share them
The way stories, and therefore our memories, shift as we begin to share them with others.
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Brain power
Alan Alda on the art of science communication: ‘I want to tell you a story’
Alan Alda is known to many people as the actor in the US television series M.A.S.H and later in The…
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Book reviews and releases
New knowledge management books (January 2016)
"The Knowledge Manager's Handbook: A Step-by-Step Guide to Embedding Effective Knowledge Management in your Organization" and "Putting Stories to Work"…
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Tools & methods
Knowledge Sharing Methods and Tools : A Facilitator’s Guide
Canada’s International Development Research Centre and the International Fund for Agricultural Development have published a facilitator’s guide for people wanting to train…
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News & community
The 4 lies of storytelling
On Slate’s podcast The Gist, Matthew Dicks discusses the “four lies of telling true stories”, which he defines as: lies of omission…
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ABCs of KM
How to counter half-truths and lies with a better story
Imagine that you’re responsible for communicating your company’s new strategy, and just as you’re about to do so, you hear…
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Brain power
Storytelling theory and research in psychology and marketing
Storytelling is pervasive through life, with people relating to each other in terms of stories. Products and brands can play…
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Brain power
Comparing three approaches to assess brand knowledge
The attitudes and behaviours of consumers towards a brand, and ultimately the success of a brand, are influenced by what…
