storytelling
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Brain power
Why statistics need narrative in order to stick
Telling stories when communicating can make the speaker appear more warm and trustworthy.
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Brain power
Busting coronavirus myths will take more than science: lessons from an AIDS study
Attempting to defeat these folk theories with science achieved little; the myth busters of the AIDS epidemic were talking past…
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Brain power
Alan Alda on the art of science communication: ‘I want to tell you a story’
Alan Alda is known to many people as the actor in the US television series M.A.S.H and later in The…
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News & community
The 4 lies of storytelling
On Slate’s podcast The Gist, Matthew Dicks discusses the “four lies of telling true stories”, which he defines as: lies of omission…
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Brain power
Comparing three approaches to assess brand knowledge
The attitudes and behaviours of consumers towards a brand, and ultimately the success of a brand, are influenced by what…