Why statistics need narrative in order to stick
Telling stories when communicating can make the speaker appear more warm and trustworthy.
Using the “story spine” as a means to access unconscious knowledge and understanding
The story spine is a remarkably useful way to think about stories, and can be…
Alan Alda on the art of science communication: ‘I want to tell you a story’
Alan Alda is known to many people as the actor in the US television series…
New knowledge management books (January 2016)
"The Knowledge Manager's Handbook: A Step-by-Step Guide to Embedding Effective Knowledge Management in your Organization"…
How to counter half-truths and lies with a better story
Imagine that you’re responsible for communicating your company’s new strategy, and just as you’re about…
Storytelling theory and research in psychology and marketing
Storytelling is pervasive through life, with people relating to each other in terms of stories.…
Comparing three approaches to assess brand knowledge
The attitudes and behaviours of consumers towards a brand, and ultimately the success of a…
