story
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Brain power
Why statistics need narrative in order to stick
Telling stories when communicating can make the speaker appear more warm and trustworthy.
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ABCs of KM
Using the “story spine” as a means to access unconscious knowledge and understanding
The story spine is a remarkably useful way to think about stories, and can be used in an organisational context.
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In the news
Alan Alda on the art of science communication: ‘I want to tell you a story’
Alan Alda is known to many people as the actor in the US television series M.A.S.H and later in The…
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Book reviews and releases
New knowledge management books (January 2016)
"The Knowledge Manager's Handbook: A Step-by-Step Guide to Embedding Effective Knowledge Management in your Organization" and "Putting Stories to Work"…
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ABCs of KM
How to counter half-truths and lies with a better story
Imagine that you’re responsible for communicating your company’s new strategy, and just as you’re about to do so, you hear…
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Brain power
Storytelling theory and research in psychology and marketing
Storytelling is pervasive through life, with people relating to each other in terms of stories. Products and brands can play…
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Brain power
Comparing three approaches to assess brand knowledge
The attitudes and behaviours of consumers towards a brand, and ultimately the success of a brand, are influenced by what…
