Telling stories when communicating can make the speaker appear more warm and trustworthy.
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The story spine is a remarkably useful way to think about stories, and can be…
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Alan Alda is known to many people as the actor in the US television series…
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"The Knowledge Manager's Handbook: A Step-by-Step Guide to Embedding Effective Knowledge Management in your Organization"…
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Imagine that you’re responsible for communicating your company’s new strategy, and just as you’re about…
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Storytelling is pervasive through life, with people relating to each other in terms of stories.…
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The attitudes and behaviours of consumers towards a brand, and ultimately the success of a…
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