customers

Customer KM

Bruce Boyes26 September 2022
0 842

What do we know about customer knowledge management, and what more do we need to know?

Antecedents, consequences, and moderators of customer KM, suggested avenues for future research, and some definitional issues.
Brain power

Adi Gaskell29 August 2017
0 213

Managers failing to grasp what their customers think

A recent study serves as a wake-up call for managers that customers aren’t happy with what they get, and that…

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What do we know about customer knowledge management, and what more do we need to know?

Managers failing to grasp what their customers think