customers

Customer KM

Bruce Boyes26 Sep 2022
1,300

What do we know about customer knowledge management, and what more do we need to know?

Antecedents, consequences, and moderators of customer KM, suggested avenues for future research, and some definitional issues.
Brain power

Adi Gaskell29 Aug 2017
433

Managers failing to grasp what their customers think

A recent study serves as a wake-up call for managers that customers aren’t happy with what they get, and that…

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What do we know about customer knowledge management, and what more do we need to know?

Managers failing to grasp what their customers think