consumers
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Brain power
Do recommender systems help us make better decisions?
Online recommendation systems can exacerbate the information cocoon effect.
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Brain power
Subliminal messages in advertising (or why ads are like ogres)
What do ads and ogres have in common? (Hint: A popular animated film released in 2001). Recall the part in…
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Brain power
Subliminal messages in advertising (or why ads are like ogres)
What do ads and ogres have in common? (Hint: A popular animated film released in 2001). Recall the part in…
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Systems & complexity
Why do some ethical behaviours fail to embed, and what can be done about it?
A friend recently expressed frustration on social media about the numbers of people still using single-use plastic bags when more…
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Brain power
Storytelling theory and research in psychology and marketing
Storytelling is pervasive through life, with people relating to each other in terms of stories. Products and brands can play…
