persuasion
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Brain power
To persuade, think like the person you want to convince
The always pithy Seth Godin makes the point that many people prefer to argue from the standpoint of their own…
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In the news
How to change people’s minds
It’s no secret that lots of our present debates (climate change, vaccines, genetically modified organisms, even national broadband) have two…
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Community
On Narrative Persuasion
In this series of tweets, science communication specialist Liz Neeley summarises her remarks on narrative persuasion made at a recent…
