nudge
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Brain power
The high failure rate of behavioral nudges
Research finds that "nudge theory" behavioural interventions actually fail far more often than they succeed.
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Brain power
Humans learn from mistakes – so why do we hide our failures?
Australia's behavioural economics unit publishes rather than hides the results of its unsuccessful experiments.
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Brain power
Nudging helps when people understand why it’s being used
New research shows that people don’t just accept behavioural interventions without consideration, preferring to make informed decisions about their acceptability.
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Nudge theory
Nudge initiative creates confusion and undermines trust
An ACT Government behavioural insights trial demonstrates the validity of criticisms of nudge theory.
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Brain power
Does nudging always result in better decisions?
Recent research suggests that nudging may not be quite as influential as previously thought.
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Nudge theory
Simplistic solutions to complex problems turns behavioural science into a dangerous pseudoscience (part 3): Why it’s dangerous
Simplistic obesity messages have led to obese people being stigmatised which manifests as discrimination, social isolation, teasing, and bullying.
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Nudge theory
Simplistic solutions to complex problems turns behavioural science into a dangerous pseudoscience (part 1): Confirmation bias and complexity
High-profile Cornell University food researcher Brian Wansink has been found guilty of academic misconduct. How and why did this happen?
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Brain power
Is “nudge management” the new scientific management approach?
A recent journal article isn't telling the full story.