Why do some ethical behaviours fail to embed, and what can be done about it? Bruce Boyes / 16 September 2015 A friend recently expressed frustration on social media about the numbers of people still using… Read More »
Storytelling theory and research in psychology and marketing Bruce Boyes / 28 August 2015 Storytelling is pervasive through life, with people relating to each other in terms of stories.… Read More »