Do recommender systems help us make better decisions?
Online recommendation systems can exacerbate the information cocoon effect.
Systems & complexity
Why do some ethical behaviours fail to embed, and what can be done about it?
A friend recently expressed frustration on social media about the numbers of people still using single-use plastic bags when more…
Storytelling theory and research in psychology and marketing
Storytelling is pervasive through life, with people relating to each other in terms of stories. Products and brands can play…