choices

Brain power

The Conversation29 Apr 2026
430

Are we ever truly free to make decisions? New study tracks a universal process in the brain

Your brain is constantly gathering evidence for making decisions – even when there’s only one option to pick from.
Brain power

Adi Gaskell3 Sep 2019
681

In uncertain times it pays to explore

People tend to make a choice between the familiarity of what they know or the relative uncertainty of something new.
Brain power

Stephen Bounds25 Nov 2015
1,280

Why do people make bad decisions?

Seth Godin makes useful points about the factors which can cause us to make bad decisions (and which, from the…

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Are we ever truly free to make decisions? New study tracks a universal process in the brain

In uncertain times it pays to explore

Why do people make bad decisions?