KM in international developmentTools & methods

Hiding in plain sight. A qualitative, text-based method for the analysis of websites

By Sarah Cummings, Bruce Boyes, Nyamwaya Munthali, and Rocio Sanz

  • The texts of websites represent a huge resource for research that is rarely used in international development and is only very sparsely used in other fields.
  • This method (Figure 1) aims to make the most of the fact that websites provide a huge amount of ‘authentic’, unique, up-to-date, peer reviewed, topical data.
  • Some of the challenges and opportunities of using the texts of websites for textual analysis in research are outlined.
  • This is followed by a draft protocol for documenting individual pages which overcomes many of these challenges, making websites more accessible for qualitative research and, in particular, for critical discourse analysis2.
  • This method can also be employed more widely as a way to document websites which might be under threat of neglect and destruction.
Hiding in plain sight. A qualitative, text-based method for the analysis of websites
Figure 1. Overview of the method in phases and steps. Source: Cummings et al., 2026.

Header image source: Glenn Carstens-Peters on Unsplash.

References:

  1. Cummings, S., Boyes, B., Munthali, N., & Sanz, R. (2026). Hiding in plain sight. A qualitative, text-based method for the analysis of websites. Knowledge Management for Development Journal, 19(1), 58-66.
  2. Cummings, S., De Haan, L., & Seferiadis, A. A. (2020). How to use critical discourse analysis for policy analysis: a guideline for policymakers and other professionals. Knowledge Management for Development Journal, 15(1), 99-108.

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